
BOP, general liability, property, and crime coverage for storefront and specialty retailers. Ellie Insurance Group shops 100+ carrier markets to place retail business insurance for St. Petersburg, Pinellas County businesses.
Ellie Insurance Group is an independent business insurance agency (founded 2014, based in Tampa, Florida) that insures St. Petersburg, Pinellas County retail businesses through 100+ carrier markets. BOP, general liability, property, and crime coverage for storefront and specialty retailers. As an independent broker we shop those markets side by side — instead of quoting one carrier — to match St. Petersburg business owners with the right program at a competitive price. Start an Instant Quote and a licensed agent shops your retail business for you.
St. Petersburg's retail economy stretches from boutiques and specialty shops along Central Avenue to convenience stores serving Pinellas Park's light-industrial corridors and gift shops anchoring the Gulfport and beaches hospitality strip. Each of these storefronts carries real exposure: customer injuries on the sales floor, inventory losses from theft, and the kind of property damage that a Gulf-coast wind event can deliver with little warning. Retail business insurance packages those risks into structured coverage built around how your store actually operates in Pinellas County.
Ellie Insurance Group shops more than 100 carrier markets to find retail coverage that fits St. Petersburg's specific underwriting environment. A Business Owners Policy bundles commercial property and general liability into a single contract, and it can be supplemented with crime coverage, tenant-improvement protection, and product liability limits your lease may already require. Whether your shop sits in a downtown mixed-use building on Central Ave or a Gateway-area plaza near Carillon, the right structure starts with understanding your location, inventory value, and lease obligations.
Pinellas County's peninsula geography puts St. Petersburg retailers at some of the highest wind-exposure levels in the Tampa Bay area, which directly affects how carriers price and scope commercial property coverage on both the building and the inventory inside it. Many downtown and waterfront retail locations fall within designated flood zones, meaning standard property policies exclude rising water and a separate NFIP or private flood policy is necessary. Older commercial stock throughout St. Pete also triggers Florida's roof-age underwriting thresholds, which can limit carrier options or require updated roof documentation before binding coverage.
A specialty clothing boutique on Central Avenue carries a curated inventory of locally made goods and hosts regular in-store events that draw consistent foot traffic. During a named storm, wind-driven rain enters through a compromised roof section, damaging a significant portion of seasonal inventory. Separately, a customer slips near the entrance during a rain event and files a bodily-injury claim. Because the retailer's BOP included commercial property coverage sized to actual inventory value and general liability limits that matched the landlord's lease requirement, both claims were handled under a single policy without gaps — allowing the business to restock and reopen without extended interruption.
Example for illustration only. Coverage depends on your policy's terms, limits, and exclusions.
Bundles liability and property for eligible retail risks.
Customer injury and product liability.
Inventory, fixtures, and tenant improvements.
Employee dishonesty and money-and-securities coverage.
Pinellas is a peninsula — wind exposure is among the highest in Tampa Bay.
Much of St. Pete sits in flood zones requiring separate NFIP or private flood.
Waterfront and marina operations need specialized marine and dock coverage.
Older housing and commercial stock triggers Florida roof-age thresholds.

A Florida-rooted agency shopping 100+ markets for retail business insurance across Pinellas County — admitted and specialty.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
Landlord, vacant, builder's risk, and fix-and-flip programs for property investors.
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All commercial lines we place in St. Petersburg.
Statewide Florida commercial markets.
Start an Instant Quote for a St. Petersburg business.
How we insure retail statewide.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
As an independent agency we shop 100+ admitted and surplus-lines carrier markets — so the carrier competes for your business, not the other way around.




































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