
BOP, general liability, property, and crime coverage for storefront and specialty retailers. Ellie Insurance Group shops 100+ carrier markets to place retail business insurance for Orlando, Orange County businesses.
Ellie Insurance Group is an independent business insurance agency (founded 2014, based in Tampa, Florida) that insures Orlando, Orange County retail businesses through 100+ carrier markets. BOP, general liability, property, and crime coverage for storefront and specialty retailers. As an independent broker we shop those markets side by side — instead of quoting one carrier — to match Orlando business owners with the right program at a competitive price. Start an Instant Quote and a licensed agent shops your retail business for you.
Orlando retail businesses operate in one of Florida's most commercially diverse markets. From boutique shops along Winter Park's Park Avenue to souvenir and specialty stores on International Drive, each storefront faces a distinct mix of customer-traffic risk, inventory exposure, and lease requirements. Orange County's retail corridors sit within a metro economy driven by hospitality, healthcare, and construction — meaning foot traffic patterns, seasonal volume, and neighboring land uses vary sharply by submarket. A Business Owners Policy built for a Lake Nona medical-adjacent wellness retailer will look different from one written for a convenience store in Apopka or a gift shop near Kissimmee's resort district.
Ellie Insurance Group works with 100-plus carrier markets to match Orlando retailers with programs that reflect how their specific operation is underwritten — not a generic storefront template. That means accounting for your building's age and roof condition, your inventory value, the liability limits your landlord requires, and whether your location carries elevated theft exposure. Licensed agent Kevin Smith can walk through the coverages that apply to your shop — general liability, commercial property, crime, or a bundled BOP — and generate an Instant Quote based on your actual business details rather than ballpark estimates.
Orlando retail underwriting is shaped by several converging pressures. Inland Orange County still sits within Florida's wind-loss zone, so roof age and construction type directly affect commercial property pricing for inventory, fixtures, and tenant improvements. Retailers on International Drive contend with high tourist foot traffic and the elevated customer-injury frequency that comes with it. Winter Park and Thornton Park boutiques often face strict lease-mandated liability limits. In Kissimmee and Osceola County, proximity to short-term rental concentrations and resort corridors adds seasonal volume swings that underwriters factor into payroll-based and sales-based rating.
A specialty retailer in a Winter Park shopping plaza experiences a busy weekend when a customer slips near a recently mopped entrance, sustaining a knee injury. The tenant lease required the retailer to carry a minimum general liability limit and to name the property owner as an additional insured — requirements the business had satisfied through its BOP. The policy responded to the medical costs and the subsequent demand letter without the retailer absorbing out-of-pocket legal fees. Without the correct liability structure in place at lease signing, the same incident could have exposed the business owner to direct financial liability and potential lease default.
Example for illustration only. Coverage depends on your policy's terms, limits, and exclusions.
Bundles liability and property for eligible retail risks.
Customer injury and product liability.
Inventory, fixtures, and tenant improvements.
Employee dishonesty and money-and-securities coverage.
Tourism-driven liquor liability, guest injury, and seasonal payroll swings shape underwriting.
Heavy residential and commercial construction increases GL, WC, and builder's-risk demand.
Inland but still wind-exposed; roof age and building age affect property pricing.
Osceola/Kissimmee STR concentration needs specialty landlord and liability markets.

A Florida-rooted agency shopping 100+ markets for retail business insurance across Orange County — admitted and specialty.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
Landlord, vacant, builder's risk, and fix-and-flip programs for property investors.
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All commercial lines we place in Orlando.
Statewide Florida commercial markets.
Start an Instant Quote for a Orlando business.
How we insure retail statewide.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
As an independent agency we shop 100+ admitted and surplus-lines carrier markets — so the carrier competes for your business, not the other way around.




































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