
BOP, general liability, property, and crime coverage for storefront and specialty retailers. Ellie Insurance Group shops 100+ carrier markets to place retail business insurance for Clearwater, Pinellas County businesses.
Ellie Insurance Group is an independent business insurance agency (founded 2014, based in Tampa, Florida) that insures Clearwater, Pinellas County retail businesses through 100+ carrier markets. BOP, general liability, property, and crime coverage for storefront and specialty retailers. As an independent broker we shop those markets side by side — instead of quoting one carrier — to match Clearwater business owners with the right program at a competitive price. Start an Instant Quote and a licensed agent shops your retail business for you.
Retail businesses in Clearwater operate across a diverse commercial landscape — from boutique shops along Cleveland Street and the Dunedin corridor to convenience stores and specialty retailers lining the US-19 corridor. Each of these locations carries a distinct risk profile shaped by customer foot traffic, inventory value, tenant lease requirements, and Pinellas County's coastal environment. A Business Owners Policy, or BOP, anchors most retail coverage programs by bundling general liability and commercial property into a single policy, while additional coverages address the exposures specific to your store's location and merchandise.
Ellie Insurance Group shops more than 100 carrier markets to find retail coverage that fits your actual operation — not a generic storefront. Whether you run a specialty gift shop near Clearwater Beach, a clothing boutique in Safety Harbor, or a multi-line retailer on the US-19 corridor, the coverage structure matters. General liability protects against customer injury and product claims. Commercial property covers inventory, fixtures, and tenant improvements. Crime coverage addresses employee dishonesty and money-and-securities loss. Kevin Smith and the Ellie team help you build a program that meets your lease obligations and Florida's underwriting requirements.
Clearwater's retail market faces underwriting scrutiny that goes beyond a standard storefront evaluation. Properties on or near Clearwater Beach and the peninsula are subject to strict wind underwriting given their coastal exposure, and many locations fall within designated flood zones requiring separate NFIP or private flood coverage. Inland retailers along US-19 and in Dunedin face theft and crime scoring that varies by submarket. Florida underwriters also assess hurricane wind impact on building structures and inventory replacement cost, meaning a retailer's merchandise type and storage practices factor directly into property pricing and eligibility.
A specialty retailer near Clearwater Beach signs a new lease requiring two million dollars in general liability coverage. Weeks after opening, a plumbing failure inside the leased space damages a significant portion of the shop's imported inventory and several custom fixtures the tenant installed. Because the retailer's BOP included commercial property coverage written at adequate replacement cost — and the lease had been reviewed when the policy was bound — the tenant improvements and inventory loss were addressed under the policy. Without a properly structured program, that inventory and buildout cost would have fallen entirely to the business owner.
Example for illustration only. Coverage depends on your policy's terms, limits, and exclusions.
Bundles liability and property for eligible retail risks.
Customer injury and product liability.
Inventory, fixtures, and tenant improvements.
Employee dishonesty and money-and-securities coverage.
Beach and peninsula exposure drives strict wind underwriting.
Tourism-driven liquor liability and guest-injury exposure.
Coastal flood exposure requires separate NFIP or private flood.
Marina and waterfront operations need specialized coverage.

A Florida-rooted agency shopping 100+ markets for retail business insurance across Pinellas County — admitted and specialty.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
Landlord, vacant, builder's risk, and fix-and-flip programs for property investors.
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All commercial lines we place in Clearwater.
Statewide Florida commercial markets.
Start an Instant Quote for a Clearwater business.
How we insure retail statewide.
General liability, liquor liability, property, and workers' comp for restaurants, bars, and breweries.
General liability, workers' comp, tools, and commercial auto for general and specialty trade contractors.
As an independent agency we shop 100+ admitted and surplus-lines carrier markets — so the carrier competes for your business, not the other way around.




































Talk to a commercial agent or run an instant quote online — same-day binding on most commercial submissions during business hours.